Elephants never admit when people surprise them. But even critics of Colin Kaepernick should take a moment to applaud the results of his Million Dollar Pledge. Now, I know the Kaepernick brand has generated a mix of strong opinions recently. For some good deeds, however, we ought to give credit without controversy. And giving a million dollars to charity? That’s do-gooding we should all get behind!
Bench Beginning
On August 26, 2016, Colin Kaepernick, the rehabbing quarterback for the San Francisco 49ers, sat on the bench while the national anthem played before a preseason game. In his words, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.” People noticed, some overreacted, and things got crazy.
Since then, a lot has happened:
- sitting has become kneeling;
- others have chosen to stand in solidarity;
- special forces have written thoughtful letters;
- Trump has tweeted without thinking;
- American legends have taken a knee;
- Owners have embarrassed themselves; and
- Players have struggled to partner with the NFL in pursuit of positive change.
Kaepernick, the man who started it all, has become unemployed, has filed a grievance against the NFL, and has donated a million dollars to charity.
Philanthropic Profile
For a full rundown of the charities and causes that Kaepernick has supported, visit his website.
Know, however, that his Million Dollar Pledge has covered 36 charities in 13 states and two countries (hello, Somalia!). Of those charities, 19 directly benefit young people, and 22 focus on education or training for under-served populations. Other beneficiaries of Kaepernick’s chosen charities include mothers, homeless families, those formerly incarcerated, victims of violence, and immigrants. And 12 other celebrities have pitched in $145,000 combined to augment Kaepernick’s final ten donations.
Taken alone, that philanthropic record deserves, at minimum, a big “Thank you” and a nod of respect. Unfortunately, cluttered branding can hide the shine of good deeds.
Bound by Branding
In the 21st century, we prefer to think of anyone even remotely famous as a brand. And with social media and 24-hour access to each other’s lives, we know more about the brands we follow than ever before. Such intimate knowledge demands that we more often judge a person’s actions in the context of their overall brand.
At first glance, that seems reasonable and even helpful. Scrutinizing brands can protect us from supporting bullies, bigots, and trolls. Brands, however, accumulate clutter. Marketing campaigns fail, or people read symbolism in unintended ways. Rumors, reactions, and opinion pieces pile up, obscuring the truth of the brand.
We need, sometimes, to cut through this clutter, so that we can focus on the specific actions of the underlying person. Otherwise, we risk allowing superficial, negative context – hasty words, impulsive clothing choices – to tarnish positive actions with deeper meaning.
Credit Without Controversy
You may have noticed, I have not offered many details or much of an opinion about Colin Kaepernick and his brand. I gave you a bunch of links. Read up and judge for yourself. I will say, the man has knelt at the center of controversy for some time now. And we could easily lose a day discussing the context surrounding his actions. So instead, let me save you some time.
I challenge you to set aside any opinions or biases you might have about anthems, protests, rich athletes, privilege, and patriotism. Then read up on the charities Kaepernick has donated to, and think how much good they will do with that money. Moreover, consider how little money or time you would give to charity if you were currently unemployed. And last, take a moment to just look at two numbers: 42 donations totaling $1,000,000.
This time, give credit without controversy. Or do the world a favor and pony up your own money, if you feel righteous. Kaepernick has found some great places for you to send it.